File Name: project report on advertising and sales promotion .zip
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I would also like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities. Advertising-meaning Advertising is one of the four methods of promotion, via, sales promotion, personal selling, public relations and advertising. Advertising is a non personal communication of a sales message.
Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. Sales promotion includes free samples, a premium on sale and dealer incentive, contests, fairs and exhibitions, public relations activities, etc. Download Share Share. Sales promotions have an important role in the marketing programs of retailers. Sales promotion strategies can be divided into three broad types. Gaining publicity through mass marketing strategiesand enhancing brand perception 4.
Views 22 Downloads 1 File size KB. Sales Promotion Sales promotion consists of a diverse collection of incentive tolls, mostly short term, designed to stim. Marketing includes all those activities having to do with effecting changes in the ownership and possession of goods and services. It is that part of economics which deals with the creation of time, place and possession utilities and that phase of business activity through which human wants are satisfied, by the exchange of goods and services for some valuable consideration. Marketing is the process of discovering and translating consumer wants into product and service specifications and then in turn helping to make it possible for more and more of consumers to enjoy more and more of these products and services.
Project Report on Advertising Management & Sales Promotion - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read.
Sales promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates. Sales promotions can be directed at either the customer , sales staff, or distribution channel members such as retailers.
Project Report on Advertising Effectiveness. The objectives of all business are to makes profits and a merchandising concern can do that by increasing its sales at remunerative prices. This is possible, if the product is widely polished to be audience the final consumers, channel members and industrial users and through convincing arguments it is persuaded to buy it.
I have taken efforts in this project.Reply
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Consumer-oriented promotions are part of a promotional pull strategy; they work along with advertising to encourage consumers to purchase a particular brand.Reply
The meaning of the Korean word Samsung is "Tri-Star" or "three stars". ADVERTISING: ADVERTISING:It is any paid form of non-personal presentation and.Reply
ADVERTISING & SALES PROMOTION A PROJECT REPORT Under the guidance Of Ms. Tanu Malik Submitted by JATIN BEDI in partial.Reply