fascinate your 7 triggers to persuasion and captivation pdf

Fascinate your 7 triggers to persuasion and captivation pdf

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Fascinate: How to Make Your Brand Impossible to Resist

Real-World Education for Modern Marketers

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Fascinate: Your 7 Triggers to Persuasion and Captivation

Audible Premium Plus. Cancel anytime. In How the World Sees You , author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.

Fascinate: How to Make Your Brand Impossible to Resist

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A brand innovation expert, Sally helps companies target and persuade consumers. Hogshead leads dozens of keynotes each year as one of marketing? She is a highly sought-after presenter for corporations such as Starbucks and Microsoft, and lectures in universities such as Boston University. In , she? Since then her marketing work has collected hundreds of honors, and been invited into showcases ranging from? Best Ads on TV,?

Real-World Education for Modern Marketers

Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? More persuasive than marketing, advertising, or any other form of communication, Fascination is the most powerful way to influence decision making. You already know how you see the world. But do you know how the world sees you?

By Sally Hogshead. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior.

Hogshead attended Duke University , from which she graduated in The book's conclusions are putatively supported by research done with 1, Generation X professionals. The book came out of research that she started in , in which she had over , people take personality tests. The tests focused on "a variety of fields and levels of professional achievements. Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch.


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But what makes some brands fascinating and others not? LUST: Sparks a craving for sensory pleasure or experience. Stops people thinking and start feeling, makes the ordinary emotional, uses all five senses, teases, flirts. ALARM: Creates urgency with a threat of negative consequences, deadlines, and distress — focuses not on the crisis most likely, but the crisis most feared. VICE: Encourages a creative approach or rebellion against rules by creating taboos, leading astray, and defying absolutes.

Fascinate: Your 7 Triggers to Persuasion and Captivation

Has fascinate by sally hogshead been sitting on your reading list? You might routinely buy your favorite brand of toothpaste, not thinking much about the purchase engage in routine response behavior , but not be willing to switch to another brand either. And then there's the most important question of all: how can your brand become impossible to resist? Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. You want to make sure people are perceiving you the way you want to be perceived, right?

This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. Along the way, she discusses how to capitalize on your unique, competitive advantage such as the name "Hogshead" and identify your most fascinating trait. As a bonus, you'll receive a one-page cheat sheet reviewing the Seven Triggers of Fascination. Sally Hogshead is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. The book has already been translated into 13 languages, and received critical acclaim from leaders such as Tom Peters and Seth Godin.

Cancel anytime. Why do you recall some brands yet forget the rest?

Fascinate: Your 7 Triggers to Persuasion and Captivation

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