blueberries cranberries and other vacciniums pdf

Blueberries cranberries and other vacciniums pdf

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The European market potential for fresh blueberries

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Blueberries in Europe have become popular as a healthy and easy-to-snack fruit. Consumers in the United Kingdom and Germany are especially fond of blueberries. Regional differences in consumption predicts further growth of blueberries throughout Europe.

The growing demand is being met by an enormous increase in supply, so as a supplier it is important to monitor supply and demand carefully.

Blueberries are part of the genus Vaccinium. The main types of blueberries are highbush, lowbush, rabbiteye and half-high hybrid varieties. The most common blueberry for commercial cultivation is the northern highbush type. There are many varieties of blueberries each with their own characteristics in terms of size, growing season, flavour and cold hardiness. Other berries that are found within the genus Vaccinium are cranberries, cowberries and bilberries, a European variety that is similar to the blueberry.

In this factsheet we will use the statistics of all the Vaccinium varieties. The main imported berries of this variety are blueberries, and it is possible that these are registered under different sub-codes.

Blueberries have been expanding fast in Europe and a growing supply will continue to push the consumption of blueberries.

The unused potential makes Europe an interesting market, but you must be aware of market speculation and overproduction.

Blueberries are a typical retail fruit in Europe and they also score well as a healthy snack. The main obstacle in the supply chain have been the lockdowns and the low availability of resources in the producing countries, mainly resulting in delays.

As an exporter, if you are able to manage your production, packing and logistics well, you can continue to supply the European market. The European blueberry market has expanded rapidly over the past years. Both demand and supply are expected to continue to grow, although nobody knows its true potential.

Suppliers can take advantage of the strong demand, but at the same time must count on prices slowly declining due to increasing availability of blueberries worldwide. The supply side is looking for the boundaries of the European potential. Inevitably this has affected the product value. The average price trade price of blueberries has been in a downward trend since Until now, the fast-expanding imports of blueberries into Europe could be contributed to the greater supply volumes from mainly Chile, Peru and Morocco.

But new planting and production has been on the rise everywhere, counter-seasonal as well in and around Europe: in Spain and Poland, in the Ukraine, Serbia and Morocco and further away. Despite the ever-increasing supply and lower average prices, Europe continues to import more blueberries every year.

Yet the demand for high quality is also increasing, so simply focusing on supplying commodity blueberries may not be enough. Differences in consumption rates indicate that there is still a margin for further expansion in several European regions. But as a supplier it is important not to overestimate the market and secure your sales with steady buyers.

Both on a global and European level there are large differences in blueberry consumption. A rough calculation based on production, import-export volumes and news sources points out that Europe is still far behind the United States and Canada Table 1. Based on the current consumption estimates in the United States and Canada it is safe to assume that you will see the blueberry market expand further in Europe in the next several years.

Within Europe there are significant differences in consumption too. The United Kingdom leads the consumption in Europe with an estimated 0. There is great enthusiasm for the European market and professionals see huge potential in blueberries when the demand throughout the region will match the higher consumption levels of the countries where blueberries are the most popular.

However, the time that countries need to reach these levels is uncertain and the maximum potential can only be based on speculation. This calculates to a total need of between , and , tonnes of blueberries. Based on current growth it is safe to assume that Europe can absorb an additional supply of 80, up to , tonnes from abroad five years from now, which is double the current demand.

Global production volumes and retail promotions will determine how much blueberries will finally be sold in the market. Germany and the United Kingdom are the leading markets for blueberries, although the United Kingdom is closest to reaching maturity. A large and increasing part of the European supply is traded and packed in the Netherlands.

Local production can also be a motivation to increase imports outside of the local season, which can be seen in Spain and Poland. In other parts of Europe, including France and Eastern Europe, there is untapped potential for blueberries. The Netherlands became the largest importer of blueberries in , although most were distributed outside the country. It is an important market when you are looking for an easy way to supply several European markets.

The Dutch market has grown together with the increasing European demand. With 69, tonnes of imported blueberries in see Figure 2 and another 11, tonnes from its national production see Table 2 , the Netherlands was able to supply European clients with 55, tonnes.

Although most were re-exported to Germany; note that Belgium, United Kingdom, Poland and Scandinavia are important destinations to reach via the Netherlands as well. The rest was absorbed by the Dutch consumption or processing industry. Among Dutch consumers blueberries have become the most popular soft fruit after strawberries, which are being produced locally on a large scale. The Dutch market for blueberries relies more on imports, but is equally price competitive.

Competition from Dutch growers is expected to increase between July and mid-September, as growers are stretching their seasons with different varieties and cooperative structures , trying to compensate for their high production costs. Nevertheless, the Netherlands will remain an important re-exporter of blueberries throughout most of the year. With its high and fast-growing volume, Germany is the country with the most potential for blueberries in Europe at the moment, but requirements can be strict.

Suppliers that are price competitive and able to deal with the required quality standards can find an attractive market in Germany. Last year Germany overtook the United Kingdom in import volume. Most blueberries come from Spain almost 22, tonnes and Germany itself. Retailers prefer to source blueberries from nearby with the guarantee of a clean and sustainable production. Locally produced blueberries are often organic certified.

But Germany is also a price-conscious market and this makes buyers shift to more economic sources when available, such as Morocco. In the off-season Peru and Chile often shipped through the Netherlands take over most of the supply. The United Kingdom is market leader in blueberry consumption. For both European and non-European suppliers it is the largest market, but the maturing demand and price pressure may slow down future growth compared to other European countries.

Berries, including blueberries, have the biggest share in the fruit production of the United Kingdom. But campaigns such as Love Fresh Berries promote berries year-round.

Blueberries are relatively new but they have become very popular as a superfood, as snack fruit and as an ingredient, for example in porridge, drinks and muffins. They are available in packages of multiple sizes.

Despite publications saying local UK blueberry production has increased from a few hundred tonnes in to 2, tonnes in , consumption is mainly driven by the large import volume. Because blueberries are not a traditional berry for British growers, they are popular all year round and supplied by a large number of countries.

In the United Kingdom imported 57, tonnes of berries of the genus Vaccinium , or blueberries. Together with the national production the average annual consumption reached an estimated 0. This makes it the largest, but also one of the most mature markets for blueberries in Europe.

Future growth of the British market will depend on the extent to which blueberries can be promoted. Pressure on the profit margins due to Brexit-related inflation could make consumers resort to more affordable fruit or cheaper frozen blueberries. In Spain future growth can be expected, if not through local production then by increasing import volumes.

But Spanish blueberry suppliers stay close to their own season. Therefore opportunities are not limited to a counter-seasonal supply. Instead, Spain imports most from Morocco to complement its local production. In consumption Spain is still underdeveloped compared with most northern-European markets. Despite the limited consumption, Spain has grown to become the largest producer and the fourth-largest importer of blueberries.

Most blueberries are destined for other markets, in particular Germany and the United Kingdom — the two largest blueberry consuming countries. Spain is mainly focused on a seasonal supply with a peak from April until June. The local production continued to grow to 53, tonnes in The concentrated period of a strong supply from Spain, Morocco and Portugal has had a negative effect on recent prices in Nevertheless, supermarket prices in Spain remained very high. Some of the Spanish companies have extended their season and improved their competitiveness by integrating with growers or investing in cultivation projects in Morocco.

Blueberry demand in France is developing slower than one might expect, but the current consumption rate leaves room for further expansion. For off-season suppliers it can take longer to set foot on this typical and seasonal market. France has the third-largest population in Europe and is therefore among the main markets for blueberries. However, the consumption has emerged much slower than in Germany and the United Kingdom.

The reason for this is most likely the preference for local fruit that French farmers produce themselves, such as stone fruit and raspberries, but also European blueberries bilberries. French consumers make a strong distinction between wild and cultivated blueberries. Just as in Spain and Italy, French consumption is still low, but professionals anticipate a continuous and steady growth in these conservative markets. With an production of 9, tonnes similar to the volume in the Netherlands, although not recorded by Eurostat France will not be able to cover future growth.

Volumes from Peru and Portugal are also gradually rising. Currently, Spain is responsible for half of the 13, tonnes of imported blueberries in France will continue to depend on these external suppliers, firstly in-season and eventually also off-season. With a strong production of more than 35, tonnes, blueberries have become an important crop in Poland and are nowadays locally considered to be Polish berries.

Exports nearly 19, tonnes exceed Polish imports 12, tonnes. But blueberries are imported year-round.

The European market potential for fresh blueberries

Characterization of blueberry fruits Vaccinium spp. The objectives of this study were to physicochemically characterize and determine the antioxidant activities and anthocyanin contents of organic Rabbiteye blueberries grown in Southern Brazil and its derived products, in order to investigate the utility of food processing wastes as raw materials for developing products with beneficial health properties. The antioxidant capacity of the blueberries was superior to that of other fruits and juices. The average anthocyanin contents of the fruits were moderate compared to other sources and species of blueberries. The use of agro-industrial residues, in addition to adding value and minimizing the impact caused by the accumulation in the environment, can be directed toward the development of new products with bioactive properties. Keywords: blueberry; processing; physicochemical characterization; antioxidant capacity; anthocyanins; HPLC.

This addition to our series offers a wealth of information and advice on growing blueberries, cranberries, lingonberries, and dozens of lesser-known relatives otherwise known as vacciniums. Jennifer Trehane explores the historical, ornamental, andMoreThis addition to our series offers a wealth of information and advice on growing blueberries, cranberries, lingonberries, and dozens of lesser-known relatives otherwise known as vacciniums. Jennifer Trehane explores the historical, ornamental, and edible aspects of Vaccinium, a diverse genus of more than species. The culinary importance of these berry-bearing plants is well known, but too few people are aware of their ornamental potential. Many of the plants described in these pages have brightly colored young growth, flowers that are sometimes scented, and either evergreen or deciduous leaves with brilliant fall color. Some vacciniums become large, bold shrubs, while others remain small and compact, making them ideal for containers and small gardens. The author lists dozens of little-known species deserving more attention, and all who read this book will find a range of plants suitable for each garden habitat.

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The fruits of many species are eaten by humans and some are of commercial importance, including the cranberry , blueberry , bilberry whortleberry , lingonberry cowberry , and huckleberry. Like many other ericaceous plants, they are generally restricted to acidic soils. Some tropical species are epiphytic.

Blueberry and Cranberry Breeding

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Invasive Species Compendium

Commercial lowbush blueberry Vaccinium angustifolium Ait. Unfortunately, beekeepers are observing negative impacts of pollination services on honey bee colonies. In this study, we investigated three beekeeping management strategies MS and measured their impact on honey bee colony health and development. Our goals were to 1 compare floral abundance and attractiveness of foraging areas to honey bees between apiaries using a Geographic Information System, and 2 compare honey bee colony health status and population development between MS during a complete beekeeping season. Our results show significantly lower floral abundance and honey bee attractiveness of foraging areas during cranberry pollination compared to the other environments. The blueberry pollination site seemed to significantly reduce brood population in the colonies who provided those services blueberry MS and double MS.

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Blueberries are perennial flowering plants with blue or purple berries. They are classified in the section Cyanococcus within the genus Vaccinium. Vaccinium also includes cranberries , bilberries , huckleberries and Madeira blueberries. The highbush varieties were introduced into Europe during the s. Blueberries are usually prostrate shrubs that can vary in size from 10 centimeters 4 inches to 4 meters 13 feet in height. In commercial production of blueberries, the species with small, pea-size berries growing on low-level bushes are known as "lowbush blueberries" synonymous with "wild" , while the species with larger berries growing on taller cultivated bushes are known as "highbush blueberries".


  • Kaskuser E. 27.05.2021 at 08:11

    Genus Vaccinium ,consisting of blueberries, cranberries, lingonberries and many related wild species, includes diploid, tetraploid, and hexaploid species.

  • Talon C. 31.05.2021 at 16:03

    Genus Vaccinium ,consisting of blueberries, cranberries, lingonberries and many related wild species, includes diploid, tetraploid, and hexaploid species.

  • Rafa O. 03.06.2021 at 07:48

    Blueberry is a small fruit crop which includes a complex group of different Vaccinium species of various ploidy levels.


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