what are the differences between qualitative and quantitative research pdf

What are the differences between qualitative and quantitative research pdf

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Difference Between Qualitative and Quantitative Research

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Difference Between Qualitative and Quantitative Research

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Qualitative research deals in more abstract descriptions while quantitative research deals in numbers and actual hard data. Variables Study of the whole, not variables. The difference between qualitative and quantitative research is fairly simple, yet their consequences are diverse and often complicated. In a nutshell, quantitative research generates numerical data or information that can be converted into numbers. Quantitative research is designed to collect cold, hard facts. Qualitative research collects information that seeks to describe a topic more than measure it.

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of research are the most popular forms a business uses. Qualitative research seeks to understand why people react and how they feel about a specific situation. Quantitative research measures numerical results to help predict possible outcomes. In other words, qualitative research is concerned with "why," whereas quantitative research is concerned with "what. For both types of research, raw data is required, usually in the form of survey participants.


imperative comparison of quantitative and qualitative in the research methodology and. determining the brilliant differences between these two.


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By Dr. Saul McLeod , updated Jump to Quantitative Research Data. Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality.

When to use qualitative vs. quantitative research

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Differences Between Qualitative and Quantitative Research - Public Health Notes.pdf

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2 comments

  • Agy669 05.06.2021 at 17:39

    On the other hand, quantitative research gathers data that can be coded in a numerical form.

    Reply
  • Anouk B. 09.06.2021 at 10:47

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