File Name: difference between international marketing and domestic marketing .zip
The terms global marketing and international marketing sounds very similar to one another. However, both can be seen as two different stages of internationalization or international business operations.
Marketing can be done within a local or domestic market or across national borders or in the international market. Here are some of the different features of Domestic Marketing and International Marketing:. It deals with only one set of competition and economic issues which make it more convenient to do.
Posted by Terms compared staff Feb 24, Marketing. Marketing is a very important part of any organization. It is essentially the process of production, promotion , pricing and distribution of products and services, with the aim of fulfilling the needs of customers, while also attaining the objectives of the organization. There are two kinds of marketing that will be discussed in this article, i. Domestic marketing refers to the marketing activities carried out by a company within its national borders. International marketing extends to different countries across the world, i. The world is rapidly shrinking and the borders between countries are slowly diminishing, which is why most companies are not only concentrating on the local market , but are also trying to cater to customers from all over the world.
It requires less investment as compared to international marketing. There is one nation, same language and one culture. In domestic marketing only one currency is used. In domestic marketing companies can have the same policies and strategies. It requires more investment as compared to domestic marketing. There are many nations, many languages and culture.
Perry The reason why this article was selected is that due to the current global financial crisis, the issues of globalization and entering international markets is an imperative action by the companies that want to acquire a substantial and sustainable competitive advantage. The purpose of the article is to show the differences between domestic and international marketing and recapitulate academic literature on the subject based on the four views of International Marketing. The purpose is to study the various aspect of international versus domestic marketing as well as to examine any evolutions on the matter and suggest points for further research. At this point, it should be mentioned the imperative need on studying international marketing reactions on the current financial crisis. The purpose of the article was to show the differences between domestic and international marketing.
The main difference between Domestic Marketing and International Marketing is that Domestic marketing relates with only a single market while International Marketing relates to several different countries and markets. Domestic marketing is the creation or production, promotion, distribution, and sale of products and services in a local market whereas the international market is the creation or production, promotion, distribution, and sale of products and services in a global market. Domestic marketing is less insecure and easier to conduct although international marketing is riskier and more complex. Domestic marketing needs lesser financial resources while international marketing requires huge financial resources. Domestic marketing relates to only a single market while international marketing deals with several different countries and markets. Although both use all the basic marketing morals, domestic marketing deals only with the laws and regulations of one country.
Perfect ,simple n easy language to understand. How international marketing is different from domestic marketing? Today, the marketing organizations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like — China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world.
The only difference between the definitions of domestic marketing and international marketing is that in the latter case marketing activities take place in more than.
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Marketing is defined as the set of activities which are undertaken by the companies to provide satisfaction to the customers through value addition and making good relations with them, to increase their brand value.Reply
The basic cause of difference between domestic and international marketing is the area of its implication and the market conditions. Domestic.Reply
Domestic marketing refers to carrying out marketing activities within the national boundaries. International marketing refers to carrying out marketing activities outside the national boundaries also. It refers to doing marketing in local market and it's scope is limited.Reply